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Anonymous
Dealership - Sales
April 26, 2026 - 15:53

Every time this comes up everyone dances around it. I'll go first... GM at a domestic volume store doing 250 units/month in a mid-size market. Total comp last year was $587k. Mix of salary, bonus, and profit participation. Not complaining but I have a feeling I'm either at market or below depending on the region. What are real GMs making? Not the BS recruiter ranges.

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Anonymous
Role
Dealership - Sales
April 26, 2026 - 19:48

Import luxury, single point, 150 new per month. $610k last year. Down from $740k two years ago when gross was better. The compression is real even at the high end.

Anonymous
Role
Dealership - Sales
April 27, 2026 - 23:24

What's the realistic premium for taking on the GM title vs. staying GSM? I'm at $230k as GSM. The GMs I know are between $250-$400 depending on store. Is the extra responsibility worth it?

Anonymous
May 1, 2026 - 01:53

I will add a data point from a different context. Japanese import volume store, mid-major market, 180 units a month. Our GM landed at $478k last year. The structure is about 20 percent base, 35 percent unit and gross bonus tied to monthly targets, and the rest profit participation calculated quarterly. The profit participation piece is what creates the wide variance you see across GMs at similar stores because it is so dependent on how the dealer principal structured it and whether there was any real negotiation at hire. Two GMs at comparable stores in the same market can be 150k apart purely because one negotiated participation at hire and the other did not. The comp compression the previous reply mentioned is real at our store too, down about 80k from the peak two years ago, which for a GM is not a small number.

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