Do you want to sell your store?

Support structure, communication from the field, the incentive strategy on anything outside the core lineup, it feels like nobody upstairs is making decisions. Just waiting. I have been a Honda dealer for eleven years and the last eighteen months have felt like working with a company that is mid-restructure and has not told its dealers yet.

It’s the lack of excitement in the current design language. Everything looks like a generic appliance now. They used to lead with engineering innovation and character, but now they’re just playing it safe with bland styling. It’s heartbreaking for a longtime fan.

The mechanical shortcuts are what kill me. From oil dilution issues in their turbo engines to those sticky steering racks, that legendary durability is slipping. I used to recommend this brand to everyone, but nowadays I tell friends to double-check the recall lists first.

The rising sticker prices are the biggest hurdle for me. They used to be the benchmark for affordable transportation, but now a well-equipped model costs as much as an entry-level luxury sedan. I simply don't see the value anymore when other manufacturers provide more features for less.

The infotainment software is just painful to use. It’s sluggish and looks ancient compared to the sleek interfaces in newer rivals. They’ve also completely abandoned the subcompact market. Killing off the Fit was a huge mistake for those of us who live in crowded cities.

Honda’s sluggish transition to electric vehicles is the real nail in the coffin. Outsourcing their battery technology to competitors proves they no longer have the engineering dominance that once defined the brand. They are becoming a follower in an industry they used to lead through pure innovation.