Import luxury, single point, 150 new per month. $610k last year. Down from $740k two years ago when gross was better. The compression is real even at the high end.

What's the realistic premium for taking on the GM title vs. staying GSM? I'm at $230k as GSM. The GMs I know are between $250-$400 depending on store. Is the extra responsibility worth it?

I will add a data point from a different context. Japanese import volume store, mid-major market, 180 units a month. Our GM landed at $478k last year. The structure is about 20 percent base, 35 percent unit and gross bonus tied to monthly targets, and the rest profit participation calculated quarterly. The profit participation piece is what creates the wide variance you see across GMs at similar stores because it is so dependent on how the dealer principal structured it and whether there was any real negotiation at hire. Two GMs at comparable stores in the same market can be 150k apart purely because one negotiated participation at hire and the other did not. The comp compression the previous reply mentioned is real at our store too, down about 80k from the peak two years ago, which for a GM is not a small number.

Domestic volume store, 300 units a month, major metro market. GM landed at $720k last year. Structure was $150k base, monthly unit bonus, and 8 percent of dealership net after a floor. The participation piece is where the real number gets made or lost. Two years ago the same structure paid $910k when front-end gross was healthier. The compression comment above is accurate across the board. What I am watching now is whether owners start restructuring participation plans to protect their own take as margins tighten. At some stores that conversation is already happening and the GMs do not know it yet.​​​​​​​​​​​​​​​​

Good GMs would never tell ;-)