Every dealership seems to be evaluating, buying or building AI tools. We now have AI handling chat, BDC conversations, phone calls, marketing copy, SEO content, service scheduling, reputation management, inventory descriptions and internal reporting.

The promise has always been the same: improve efficiency, reduce repetitive work and help employees focus on higher-value tasks.

But has that actually happened?

For stores that have invested in AI over the past year, where are you seeing measurable results? Has AI reduced payroll, increased appointments, improved lead conversion or simply created another platform your team has to learn and manage?

If you could only keep one AI solution at your dealership, which one would it be—and why?

Let's hear from dealer principals, GMs, sales managers, fixed ops leaders, marketers, OEM employees and vendors. What's working, what's overhyped and where do you see AI making the biggest impact over the next 24 months?

All of these new tools and vendors are becoming overwhelming.